Monsters Inc Opening

The credits begin with upbeat music, well suited for children. This immediately suggests that the film will be light-hearted and cheerful like the music. The imagery is mainly made up of doors moving about. There is a vast array of colour, again suggesting that the film will be well suited for children, and this suits the accompanying music. The credits also reveal two main themes within the rest of the film - doors and monsters.

However, a darker atmosphere then occupies the screen. The impact of this is reinforced by the contrast against the jolly music and colourful titles that were present just before. The new atmosphere creates tension and provides a hook to help draw viewers in. There is then more contrast as scary atmosphere and tension dissapears and is replaced with near slapstick comedy. This type of humour is usually reserved for children, and shows it is a film aimed mainly at younger people.
The 'Scary monster' is then shown to be a comical, clumsy character. All traces of fear are gone. This is done to suit the younger viewer - nothing bad happens and the scary moment is kept short.